What is Employer Brand?
Who are you as an organization?
In a nutshell, that’s employer brand. It’s the way an organization positions itself as a potential employer of choice by showcasing their company culture, values, and mission with the goal of attracting talent that shares their initiatives and matches necessary skill sets.
Some key stats:
- 80 percent of companies acknowledge the power employer brand has on their ability to hire and retain top talent. And for top talent, reputation counts.
- 70 percent of candidates won’t take a job with a company that has poor reviews.
- 65 percent of candidates who have a bad candidate experience will share their experiences with their peers on employer sites (like Glassdoor) and through their social media channels.
Employer Brand should be prioritized the same way companies prioritize their consumer brands — after all, your candidates can also be your consumers, brand advocates, and ambassadors.
Top talent want to work for employers that share their mission, and will give them the resources they need to grow in their careers. And if you attract and hire the right “fit,” those employees are more likely to stay with your company for years to come, keeping your retention rates strong and your team and culture even stronger.
When trying to stand out from the crowd as an employer of choice, showcasing your brand through communication and engagement is key throughout every step of the hiring journey.
How ConveyIQ Can Help Perfect Your Employer Branding Strategy
At ConveyIQ, we’re dedicated to helping organizations tell their story and connect with candidates with personalized messaging, interviews, landing pages, and feedback — keeping top talent warm and putting you a step ahead of your competitors in the war for talent.
