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Why Your Employer Brand is Key to Engaging and Retaining Talent

with Cathy Taylor


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A job description dressed to thrill isn't the only thing you need to get candidates hooked on your opportunities. Engaging talent takes extra attention, adjustment, and nurturing – starting with your employer brand. 

Learn how to get people excited about your company, even before they set foot into the office. No smoke, no bells, no whistles.

In this free webinar, you'll learn: 

  • The surprising correlation between the quality of your employer brand and the team's engagement and retention rates 
  • Key factors potential hires look for when validating a new opportunity
  • Four simple ways to upgrade the candidate experience using the hiring resources you already have

Entelo welcomes presenter Cathy Taylor for our webinar!

melissa matlinsCathy Taylor is a recruitment marketing specialist with expertise leading the development of marketing and communications planning for talent acquisition. She works with small to medium sized human resource teams, and provides strategic solutions and training to attract, recruit, engage and develop the best talent, using the employer brand in social and mobile strategies, college, military, and diversity recruitment. Ms. Taylor previously worked with JWT Advertising, American College of Healthcare Executives, and Career Education. She holds an MBA from North Central College, Naperville, IL, and a BBA from Northwood University, Midland, MI.